The color red can represent love, anger, warning or death. Red is a "strong" color, used for intense emotions and concepts. It can symbolize death because red is the color of blood. Blood red may also symbolize life's blood. Because red is the color of blood, it is most frequently used as the color of the heart. It is also sometimes connected with embarrassment because people sometimes flush bright red. Other times, it is used to represent anger because sometimes people's faces turn bright red.
Red is also associated with the first chakra, located at the base of the spine. Red therefore is associated with all the basic things that we need for survival, all those things that give us security, those things that allow us to live.
Because it is the most easily visible color in the spectrum, red is frequently associated with warning or danger, the things that threaten our security. We use a red light to indicate we need to stop. Many warning lights on equipment flash red. We use the term "code red" for high alert.
Red is also a symbol of power and prestige. We roll out the "red carpet" for VIPs.
The color of molten lava, red is also associated with heat. We refer to something that is really hot as "red hot." Fire trucks used to be painted red. (Many places now use other colors that are more visible in traffic than red.)
In Africa, red is a sign of mourning.
The ancient Chinese culture associated red with fire of the five basic elements, south of the directions and the summer of the four seasons.
In the western culture red symbolizes wrath of the deadly sins.
Shades of red Edit
Dark red is associated with vigor, willpower, desire, leadership, courage, rage, malice and anger.
Reddish-brown is associated with autumn and harvest.
Light red represents joy, sexuality, passion, sensitivity, and love.
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