Change has positive and negative aspects. Is change viewed as good -- progress? Or is staying the same good -- stability? Symbols often show not only a concept, such as change, but also the attitude toward that concept. Does the user of the term see Progress or Stability as a good thing? Is change good or harmful? The choice of words and symbols is often a good clue, although some symbols and terms are relatively neutral.
The symbols used can reinforce the sense that the world is full of chaos (too much change) or is on a path to a better world (improvements). Change over time can be represented by the passage of seasons, the state of a building -- is it being built, well maintained or falling apart? or the growth of a plant -- a seedling, swaying tree, solid shade tree or rotting log?
|Change?||Different or New||Consistent or Same|
|Positive|| progress, growth, improvement, development |
| stability, reliability, safety consistency |
the Rock of Gibraltar
|Negative|| instability, inconsistency |
| stagnation, dull |
|Either|| change |
river, flowing water, fire, hourglass
| same |